Lunch & Learn - Business Growth Made Simple: Learn the ABCs to Modern Sales & Marketing

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Device technology, the Internet, and social media platforms are only going to increase in popularity, and become faster and easier for people to make buying decisions. In today’s world, consumers approach the purchase journey from a different path, which means as sellers we need current sales and marketing strategies to match today's modern buying journey.

Come to this workshop and learn:
- Why it matters now more than ever that businesses adopt new strategies - Why most digital marketing strategies fail
- Are your strategies marketing or customer centric
- Three stages of the modern buying process
- Why buying profiles and buying personas matter
- How to build a website around search intent
- Why website conversion paths are important in today's world
- How to get new customers and more from your current ones

About our speaker: 
Entrepreneur

• Generated over $150 million with three successful start-ups

Modern Sales and Marketing Leader

• Trained over 700 people

Continuous Student of All Things Digital

• How technology impacts our buying behavior

Cancellation Policy: Event payment is due upon registration. An event registration is considered a commitment to pay. No cancellations, refunds or credits after 5:00 pm on Monday, August 14, 2017.