Business-to-Business Communication Best Practices
In today’s ever changing digital marketplace we are bombarded with messages from all sides. It is important to have your message stand out but also to follow certain etiquette as to not alienate your subscribers. The Greater Langley Chamber of Commerce is working to provide tips and resources for BEST PRACTICES to help you communicate with your business contacts and other subscribers. Please review the following information and consider it when you take part in your various communication channels, including the Greater Langley Chamber of Commerce Communication Programs.
DETAILS ON HOW TO USE GREATER LANGLEY CHAMBER COMMUNICATION PROGRAMS:
- The Membership Directory Listing is not for spamming. It is to assist members in targeting their marketing to specific business categories.
- Please respect that the information contained in the listing is for your use only as it is a benefit of membership.
- Member-to-Member Mailing Labels are also a benefit of membership and shouldn’t be used to spam fellow members.
The communication options are NOT for:
- Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others.
- Publish, post, upload, distribute or disseminate any inappropriate, profane, defamatory, infringing, obscene, indecent or unlawful topic, name, material or information.
- Upload files that contain software or other material protected by intellectual property laws (or by rights of privacy of publicity) unless you own or control the rights thereto or have received all necessary consents.
- Upload files that contain viruses, corrupted files, or any other similar software or programs that may damage the operation of another's computer.
- Advertise or offer to sell or buy any goods or services for any business purpose, unless such Communication Service specifically allows such messages.
- Conduct or forward surveys, contests, pyramid schemes or chain letters.
- Download any file posted by another user of a Communication Service that you know, or reasonably should know, cannot be legally distributed in such manner.
- Falsify or delete any author attributions, legal or other proper notices or proprietary designations or labels of the origin or source of software or other material contained in a file that is uploaded.
- Restrict or inhibit any other user from using and enjoying the Communication Services.
- Violate any code of conduct or other guidelines which may be applicable for any particular Communication Service.
- Collect information about others, including e-mail addresses, without their consent.
- Violate any applicable laws or regulations.
TIPS FOR YOUR OWN COMMUNICATION CHANNELS:
- Keep marketing messages business appropriate – do not send anything you wouldn’t want to receive yourself.
- Do not add those who have NOT requested to be added to your mailing list.
- Have a clear and easy “opt-out” option for subscribers of your newsletter in every newsletter or email sent. The “opt-out” can be through email or web-based.
- Make sure you clearly identify yourself or your business in all communications.
- Clearly read and understand the Telemarketing Rules as set forth by the CRTC.
- ReviewCanada’s Anti-Spam Legislation.