Social Media CoWorkshop
Join Jen and CoWorks for this 4 session CoWorkshop series as she expertly guides you through everything you need to know about using social media effectively and successfully for your business!
Week 1 – Content Strategy & Branding
Do you feel overwhelmed wondering what to post on social media every day? Are you looking to create a content plan and calendar that is easy to use and stick to? If you’re a small business looking to kick start your social media and learn how to tell your brand story via social media, then this course is right for you!
What you will learn:
- Overview of social media landscape
- Telling your brand story
- What channels are right for your brand to connect with your audience
- How to recycle and reuse content
- How to connect your content to sales
Week 2 – How to Grow your Business on Instagram
Where is your content coming from? What's the right balance of business to personal content? Learn about scheduling tools to make your life easier and spend more time on the important stuff in life!
What you will learn:
- Why your business needs to be on Instagram
- How to find and create content for Instagram
- Creating a content calendar
- Scheduling tools
- Hashtags
- Instagram Stories
Week 3 – How to Make Facebook work for you
Are you tired of receiving notifications that Facebook has updated? Have you seen content on your page decline in organic reach? Learn about how recent changes in 2018 and 2019 have affected the Facebook Algorithm and how to make it work for your consumers.
In this workshop, learn everything you need to know about growing your business through Facebook: • Updates in 2018 and 2019 to the Facebook algorithm
- Updates in 2018 and 2019 to the Facebook algorithm
- How to work with the new changes
- Creating video content and other content that works
- Engaging with your community
Week 4 – Social Media Advertising for Facebook & Instagram
Is your target audience too vague or broad? Let’s zero in on the correct audience and attract more people to your business.
What you will learn:
- Boosted posts vs. ads on Facebook
- Setting up targeting
- Testing
- Optimizing your ads
Buy your Port Coquitlam tickets below!
September 25 – Content Strategy & Branding
October 9 – How to Grow your Business on Instagram
October 23 – How to Make Facebook work for you
November 6 – Social Media Advertising for Facebook & Instagram
Buy your Langley tickets below!
October 2 – Content Strategy & Branding
October 16 – How to Grow your Business on Instagram
October 30 – How to Make Facebook work for you
November 13 – Social Media Advertising for Facebook & Instagram
Taught by Jennifer Kolbuc with Mountain Top Consulting
Jennifer Kolbuc has over a decade of social media and digital marketing experience working for brands including Destination Canada, Fairmont, Vancouver Aquarium, Vancouver Trails, and several other small, local start-ups. She has helped several businesses launch successful social media campaigns to meet their brand objectives. Whether you’re starting your digital marketing from scratch or looking to increase your engagement and sales, this educational series will help to answer your questions and get your brand on track.
Date and Time
Wednesday Sep 25, 2019
6:00 PM - 8:00 PM PDT
Location
This 4 session series is offered at both CoWorks locations found at,