Lunch & Learn: Get More Business Value From Your Corporate Philanthropy

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Many businesses intuitively know the benefits of sponsoring projects in their community. However, measuring the impact of these gifts and the business they generate can be very difficult. Collaborating on crowdfunding projects for local causes including charities, sports teams and school groups can measurably increase social media visibility for your company and many times even create measurable customer acquisition or activation. In this presentation we’ll show how.

Come to this workshop and learn:
• Corporate and employee benefits of sponsored crowdfunding
• Techniques for getting causes to “earn out” your support
• Increasing social media visibility and engagement with earned media
• Turning customers into brand advocates
• See quick case studies of Evo car sharing and Sask Gaming

About our speaker:
Daryl Hatton is founder and CEO of the innovative social commerce company ConnectionPoint, producer of the award winning global crowdfunding platform FundRazr and the innovative sponsored crowdfunding system Sponsifi. He has founded multiple tech start-ups and helped bring one to a successful NASDAQ IPO in 1999. He actively serves as board member or special advisor to handfuls of other hot companies in Canada. In addition, he is a Director and Crowdfunding Ambassador for the National Crowdfunding Association of Canada. As a social media guy and frequent public speaker, his Twitter tagline reads “#KingOfGastown, entrepreneur, cardiac survivor, foodie, whisky nut, philosopher, mentor, father and friend.”

Cancellation Policy: Event payment is due upon registration. An event registration is considered a commitment to pay.
No cancellations, refunds or credits after 5:00 pm on Monday, February 26, 2018.