Lunch & Learn - Building on Brand: Better Marketing Through the Power of Branding

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Successful companies like Nike, Coca-Cola and Apple are built on solid brands. In fact, done well, a corporate brand may account for as much as 30% of a company's stock market value. But what is a brand exactly? And how do you begin to create a brand that builds awareness, generates trust, encourages trial and becomes a favourite?


JOIN US ANS LEARN:

• What exactly is a "Brand"?
• The benefits of making Branding a top priority.
• Messaging - and how saying LESS can be MORE.
• Strategies that increase customer memorability.
• Brand improvement ideas you can implement today.

ABOUT THE SPEAKER...

Brent Flink is an award-winning advertising art director, graphic designer and brand consultant with over 30 years experience. He works with companies in a wide variety of sectors to help build awareness, boost sales and change attitudes. His previous clients have included BC Government Ministries, BC Lotteries, Telus, 7-Eleven, Fortis BC, Nature?s Path Foods, City University of Seattle and many others. Brent brings a wealth of experience and a common-sense approach to help companies of all sizes create strategies, marketing materials and brands that drive growth.
 

Cancellation Policy: Event payment is due upon registration. An event registration is considered a commitment to pay. No cancellations, refunds or credits after 12:00 pm on Monday, March 18, 2019.